Now That's What I Call Music! 73 was released on January 24, 2020. The album is the seventy-third edition of the (U.S.) Now series. It peaked at number 5, 7 and 8 on the Billboard 200 and has been certified 2x Platinum by the RIAA. The compilation includes three songs which reached #1 on the Billboard Hot 100: "Lose You to Love Me", "Circles" and "HIGHEST IN THE ROOM".
The cover is inspired by the NOW 101 UK cover released in 2018.